![]() Blocking technology takes out banner ads, video pre-roll ads, social networking ads, and pop-ups. AdBlock Plus Image used with permission by copyright holderĪdBlock Plus is the original granddaddy app for blocking ads online, and it’s still just as popular today as it was when it first took the web by storm. AdBlock is also known to be a little resource heavy, especially if you like to have many tabs open at one time, and there have been some claims of it not blocking YouTube ads particularly well.įinally, AdBlock receives regular updates that help the software keep up with all the latest internet ad delivery methods, which is always important for good ad-blocking programs. You can even have the app remove other webpage aspects you find distasteful, like social networking links, and protect yourself against some potential malware attacks.ĪdBlock does participate in the “Acceptable Ads” initiative, so there are ads it allows through (if you choose) that meet certain requirements. Through its filter list subscription system, you can customize your web browsing experience so that only ads you like are shown, or untick it all and block just about everything. It also lets you set up whitelists of sites and ad types to allow through the filter if you so choose. ![]() The AdBlock extension for Chrome works automatically, blocking ads on static web pages and online video sites like YouTube. With its very on-the-nose name and long-running availability, it’s often what people turn to when they consider blocking adverts online today. Install these Chrome extensions on your relative’s new laptopĪdBlock Image used with permission by copyright holderĪs one of the most widely-used ad blockers in the world, we would be remiss if we didn’t at least give a passing mention to AdBlock. Just think about it, who will prevent Google from blocking ads of competitors in their browser because of, well, "unacceptability"? Who can forbid Apple to make criteria of "acceptability" for iOS-advertising, one of which will be a mandatory half-eaten apple in the logo? Let's leave this question unanswered.These Chrome extensions will put cash-saving coupons right in your browser Perhaps with this novelty Eyeo has opened the Pandora's box. And such actions of theirs cast a shadow on all of us.Īnd finally. Third, Adblock Plus is a leader in the field of ad-blocking, no matter what. Now, this argument does not work anymore. Thus, Eyeo could have claimed that they change the whole advertising market and try to connect users more with the industry. To ensure its way into the whitelist, all ads should have satisfied a set of criteria of "acceptability". Second, though all its contradictions, the original idea of "acceptable ads" initiative had a positive side. Turning Eyeo into an ad company is a direct conflict of interest. Ad blockers are designed to protect the rights of users and "balance" the development of ad technologies. We believe that this new initiative is a big mistake, which may cause serious consequences for the entire online advertising market.įirst, we do not think that one company can combine two such different roles. Sites will be able to continue to earn on advertising, users will get less annoying ads. In this case, Adblock Plus users will see "acceptable" ads and other users will continue to see "unacceptable" ones.Įyeo believes that this is an attempt to please both users and website owners. How it worksĪnyone can use the code of the Acceptable Ads advertising network on his or her website. Now it is a real advertising network designed to show "acceptable" ads. Small sites got there for free, large companies should have paid a fee.Īnd recently Adblock Plus has launched an Acceptable Ads Platform, dramatically changing the approach itself. The owner of a website could appeal to Adblock Plus with the request for the inclusion to the whitelist. If any advertising complies with them, it can be added to a special whitelist of "acceptable ads". ![]() The initiative was embodied in certain criteria of "acceptability" of ads. And basically even then it was quite controversial. What happenedĪcceptable Ads program has already been there for a while. The most famous ad blocker in the world is now running its own ad network.įor those who are now puzzled (just like us), let us tell you more.
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